ThinkStage 2018 Conference speech

Today User Research became a vital component of any software development project. Some still consider it expensive toys for big guys, or just waste of money, - but I'll try to show that it's not true, shedding some light on how to make User Research in a smart and scalable way.

First part of the presentation is dedicated to conducting the interviews with focus on practical experience and pitfalls, tools. Software, tips and tricks and so on.

Second part is the methodology which allows using the results in the process, applying quantitative methods to a qualitative research, thus helping to prioritize and make smarter decisions in creating the new product, adding features to existing one or even dealing with the bug-fixing routine.