Understanding product value with Jobs-to-be-done

November 28, 2014 09:01

What is your core product value? How do you identify, what your product can and should do for your customers? And what does that tell you about what market you are in and who actually is your competitor? Jobs-to-be-done is a way of thinking about these problems. This talk presents core concepts and techniques to apply in day-to-day product development.

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Mark Jäger

mark-jaeger

CPO Stuffle

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